From Democrat and Chronicle :
"Alec Baldwin, the famous actor, has cut an ad for Wegmans Food Markets Inc. At least two ads are scheduled to run before the holidays in multiple Wegmans media markets, according to Jeanne Colleluori, Wegmans spokeswoman.
Baldwin, a New York City guy, told David Lettermen earlier this year that his mother absolutely, positively will not retire to California – with younger son Billy – because she won’t leave Wegmans.
Wegmans approached him after that appearance. His mother makes a cameo in the $6-meal ad."